The Problem with EA's Revenue Model
In the video game industry, Electronic Arts has become infamous for its questionable behavior. Despite the gaming industry having low entry costs into the market, EA remains a huge player in the field, with a 22% market share. With hit games like FIFA 19 and Star Wars Battlefront 2, EA remains a major influence in the gaming industry. However, these two games both have the same problem that many have criticized EA for: loot boxes and microtransactions. EA makes about 55% of its revenue from providing services. These services include subscriptions and in-game transactions, prices not covered by one time purchases of games or other merchandise. This can become a problem when people take a close look at what the in-game transactions are used for, and why this is a problem for many consumers. Loot boxes are a system in which players can purchase a reward box using in-game or real currency, and the purchased loot box then provides the player with random items, typically from a specific po...