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Welcome to our classroom blog!  I sincerely hope you find this a valuable resource for information and sharing ideas.  Please remember to observe classroom guidelines on the blog but also understand blogs are often informal rather than formal writing assignments.

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Movie Theater Popcorn

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The experience of watching a movie in theaters isn't replicable. There's the large screen, the comfy chairs, surround-sound systems, and most importantly, the popcorn. Yet, movie theater concession are notoriously overpriced. Why? A study conducted by Stanford and UC Santa Cruz found that the strategy of pricing concessions high and keeping tickets low attracts more customers within a larger income range. By charging less to allow consumers to watch movies on a big screen, more people (especially those that are price-sensitive) are able to enjoy this experience. The movie ticket is a primary product in relation to a theater's profit model, and the snacks are secondary products: you don't have to buy concessions to enjoy a movie, but it certainly ups the overall experience. Most theaters rely heavily on concession sales to keep themselves afloat. Due to low revenues from tickets (a portion of the profits go to movie distributers), profits from the sales of popcorn an...
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Why did Google+ Fail?

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Most people have heard of Google+ as the failure child of of Facebook, mostly because it was. Before it was shut down, Google+ was a disaster, and an expensive one at that. Google+ was the take at a social platform that combined all of Google's technology into one platform. The attempt to turn Google into a social destination was ultimately a not successful one. But why? With the already huge giant of Facebook, Google+ started at a disadvantage. Trying to beat a successful company at their own game rarely works, but as another successful company Google had a solid shot. But they missed. A confusing system with circles instead of friends made the software difficult to use and alienated potential users, while a more company oriented view of combining gmail, hangouts, photos, and other Google tools was done in a way that wasn't deemed necessary and made Google+ seem like a Google advertisement rather than a social media platform. The end result was a Facebook clone that didn...
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The Opportunity Costs of College

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The concept of opportunity costs has much more applications in the real world than I first imagined. The opportunity cost of one thing is the value of that which is sacrificed to obtain it. When I began to research I was stunned by the number of examples and situations, but the one that interested me the most was the opportunity cost of college. We are all about to go to college in just a couple months, so of course, I wanted to see if this upcoming journey is going to be worth it. The first cost of college: tuition. College is not cheap and according to the College Board, during the 2017-18 school year, the average cost of tuition and fees was $34,740 at private colleges. Now assume it takes you four years to graduate and that is approximately $140,000 that you spend on a college education. Thus, by deciding to go to a private college, the money spent is an opportunity cost as it is something that you did not have to spend if you didn't go to college. In addition, by going to ...
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