The Competitive Market of Fast Food


The fast food industry is a perfect example of a competitive market. Each chain sells similar products, but try to differentiate themselves from the others. They achieve this in a number of ways, including but not limited to advertising their differences and emphasizing their top features and advantages. Examples of these best features are their value menus, used to attempt to attract as many consumers as possible to maximize profits. Take Mcdonald’s, where you can get a meal with fries a soft drink and a pie, all for $6. At Wendy’s, customers can pick one of eight entrees to be paired with chicken nuggets, small fries, and a drink, coming to a total of $4. Finally, at Burger King, you have the option of choosing two of four entrees for $6.

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