Fantasy Sports and the NFL


Fantasy sports are online games where participants compose virtual team made up of professional athletes and compete for in-game points or even real life money.

The number of fantasy players has quickly risen from 500,000 in 1988 to over 30 million in 2010. Social Media has played a great impact on that number as it influences people to explore the fantasy world. Fantasy sports has been an economic impact tallied over $2 billion dollars. Along with fantasy sports, comes fantasy football. More than 70% of fantasy sports players play fantasy football. Fantasy football has been described as addicting and players seem to be attached to their teams come football season, but how much impact does fantasy football have on the NFL?

NFL revenues had grown each and every year. According to NFL.com, about 59% of Americans follow the NFL.  With people wanting to follow their fantasy team, the NFL had partnered with DirecTV to broadcast out-of-market games for $500 million more than their previous contract. NFL stadiums have also incorporated fantasy stats on their scoreboards and also have improved internet speeds to make sure the fantasy players never miss out. Not only is the NFL able to generate revenue off the engaged audience, but fantasy companies have also been able to cash in such as ESPN, FanDuel, DraftKings, etc all apart of a $1.5 billion dollar industry.



https://www.krossover.com/articles/fantasy-football-the-economics-of-an-american-obsession/
https://mediag.com/blog/creating-businesses-out-of-trends-the-case-of-fantasy-sports/
https://money.cnn.com/2015/09/11/news/companies/fantasy-football/index.html

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