Instagram's Effects

Image result for influencers instagramThe makeup/beauty industry has been around for ages. Apparently, historians can trace the industry back to 4000 BC to when Egyptians used to use kohl to create a smoky eye look. Today, it is estimated that the makeup industry is worth about $6.5 billion. You may wonder... how did the industry grow this powerful?



Well, there are many factors. One of the highest driving factors has to be the influence of marketing. One of the most noteworthy marketing platforms of today would have to be Instagram. Instagram started in 2010 and has now become the hub for celebrities and netizens to interact with each other at the convenience of their phones. How do you ask? I'm sure you've seen it before! Companies often pay artists and other highly regarded individuals to advertise their products. A representative at Lashify, a company selling products such as false eyelashes, speaks on the costs of hiring these celebrities to advertise their products. It wasn't cheap. She was told to expect to shell out $50,000 to $70,000 per influencer just to make her company’s name known, an insane amount for a new startup.  The reality is that these start-up companies pay. They are willing to pay such steep prices because they know the power of Instagram and these influencers. Why do these influencers influence Instagram users? Well, in many ways these people are seen as "regular" people. They aren't seen as paid celebrities but as friends who are there to guide these users to live a more "instagramable" lifestyle, otherwise known as the ideal lifestyle of today's society.  The companies are willing to take on the chance, gambling on the fact that this form of advertisement will bring them in even better results.

It is actually very fascinating how media and its influencers are able to change the game for many companies aspiring to enter the billion dollar industry!

https://www.avenuefive.edu/brief-history-beauty-industry/
https://www.wired.com/story/pricey-war-influence-your-instagram-feed/

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